Eco‑friendly packaging (recyclable, biodegradable, refillable) contributes to a perception (Hartmann & Apaolaza‑Ibarra, 2020). In Brazil, 71 % of surveyed consumers indicated willingness to pay a premium for sustainable cosmetics (Kantar, 2022).
Figure 1 (not shown) illustrates a clear divergence of the NUA‑EQ line’s sales trajectory from the trend of the control group beginning Q3 2023.
Gender‑neutral cosmetics challenge traditional gendered marketing and open new usage occasions (Gill, 2020). Research indicates that can increase market breadth without diluting brand identity when aligned with inclusive messaging (Sung & Kim, 2022).
Eco‑friendly packaging (recyclable, biodegradable, refillable) contributes to a perception (Hartmann & Apaolaza‑Ibarra, 2020). In Brazil, 71 % of surveyed consumers indicated willingness to pay a premium for sustainable cosmetics (Kantar, 2022).
Figure 1 (not shown) illustrates a clear divergence of the NUA‑EQ line’s sales trajectory from the trend of the control group beginning Q3 2023.
Gender‑neutral cosmetics challenge traditional gendered marketing and open new usage occasions (Gill, 2020). Research indicates that can increase market breadth without diluting brand identity when aligned with inclusive messaging (Sung & Kim, 2022).
