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: A powerhouse that includes Marvel Studios , Pixar , and Lucasfilm . While it remains the largest by sheer volume and grossing potential, it has faced recent challenges with franchise fatigue.

| Franchise | Owner | Key Revenue Sources | |-----------|-------|---------------------| | Pokémon | Multiple (Nintendo/TPC) | Games, merch, anime, film | | Star Wars | Disney | Films, Disney+, toys, theme parks | | Marvel Cinematic Universe | Disney | Films, TV, merch, licensing | | Harry Potter | Warner Bros. | Films, games (Hogwarts Legacy), theme parks | | Spider-Man | Sony / Marvel | Films, toys, games, licensing | | Mickey Mouse & Friends | Disney | Merch, theme parks, shorts | | The Lord of the Rings | Embracer / Warner (film) | Films, Amazon series, games | | Minions / Despicable Me | Universal | Films, merch, theme parks | | Jurassic World | Universal | Films, toys, games | | Batman | Warner Bros. | Films, games, comics, merch | brazzers exxtra marsha may levi cash taste top