For fans of Kannada literature, "Ujire Mallige" carries a secondary connotation. The legendary novelist hails from a village near Ujire. In his magnum opus, Parva (a re-telling of the Mahabharata), and in his autobiographical works, Bhyrappa often uses the metaphor of the clinging, persistent scent of the local jasmine to describe the memory of his mother and the resilience of the land.

: The flowers are pure white, often with long corolla tubes.