: Avoid direct threats that corner people. Use implied threats or gentle suggestions that allow the other person to save face and make their own choice.
: Use the phrase, "If you can't do it, I'll definitely understand," to remove pressure from others, making them more likely to help voluntarily. the art of persuasion winning without intimidation pdf
The difference is tone. You are offering evidence of success, not shaming someone for non-conformity. People want to be part of a winning group, but they don’t want to feel herded. : Avoid direct threats that corner people
The Art of Persuasion - Winning Without Intimidation - Scribd "If you can't do it