Mental health awareness entered Tamil households in 2021. Lifestyle videos included yoga routines taught in simple Tamil, meditation guides, and gardening tips for balcony farms. These videos were particularly popular among middle-aged users looking for productive ways to spend time during quarantine.
1. Platform Overview
The year 2021 marked a significant inflection point for regional language digital media in India, particularly for Tamil-language content. This paper examines the role of the digital platform “Page 2VideoCom” (stylized as 2videocom ) in shaping lifestyle and entertainment discourse among the Tamil diaspora and home-state audiences. Using a mixed-method approach of content analysis and user engagement metrics, this study investigates how the platform curated content ranging from celebrity gossip and film reviews to health tips and home cooking. Findings indicate that Page 2VideoCom served as a middle-ground aggregator, bridging traditional Kollywood fandom with emerging influencer-driven lifestyle vlogging.
Page 2 Video.com's lifestyle section features a variety of videos that cater to the interests of Tamil viewers. From beauty tutorials and fashion hauls to cooking shows and wellness tips, the platform offers a diverse range of lifestyle content that resonates with Tamil audiences. Some popular lifestyle categories on the platform include:
Mental health awareness entered Tamil households in 2021. Lifestyle videos included yoga routines taught in simple Tamil, meditation guides, and gardening tips for balcony farms. These videos were particularly popular among middle-aged users looking for productive ways to spend time during quarantine.
1. Platform Overview
The year 2021 marked a significant inflection point for regional language digital media in India, particularly for Tamil-language content. This paper examines the role of the digital platform “Page 2VideoCom” (stylized as 2videocom ) in shaping lifestyle and entertainment discourse among the Tamil diaspora and home-state audiences. Using a mixed-method approach of content analysis and user engagement metrics, this study investigates how the platform curated content ranging from celebrity gossip and film reviews to health tips and home cooking. Findings indicate that Page 2VideoCom served as a middle-ground aggregator, bridging traditional Kollywood fandom with emerging influencer-driven lifestyle vlogging.
Page 2 Video.com's lifestyle section features a variety of videos that cater to the interests of Tamil viewers. From beauty tutorials and fashion hauls to cooking shows and wellness tips, the platform offers a diverse range of lifestyle content that resonates with Tamil audiences. Some popular lifestyle categories on the platform include: