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A recent Pew study found that 62% of viewers cannot tell the difference between a human-written scene and an AI-written scene in generic action or rom-coms. What matters is vibe and pace . However, for beloved IP ( Lord of the Rings , Harry Potter ), the presence of AI is a "brand poison." Authenticity has become a luxury good. Apple TV+ now markets its shows as "100% Human Written" like a Fair Trade sticker.