for updates as the case progresses through discovery, possible settlement talks, and eventually, the courtroom. We’ll keep tracking any new filings, court rulings, and industry reactions to help you understand how this legal battle may shape the future of online retail and influencer collaborations.
| Phase | Approx. Duration | Typical Activities | |-------|------------------|--------------------| | | Day 0 | Plaintiff (Christie Stevens) files a complaint alleging unauthorized use of her likeness. | | 2. Service of Process | 1‑30 days | Defendant (e.g., “ShoplyfterMylf” platform) is formally served. | | 3. Answer & Motions | 30‑60 days | Defendant files an answer and may move to dismiss for lack of jurisdiction. | | 4. Discovery | 2‑6 months | Both sides exchange documents, subpoenas for server logs, and take depositions of site operators. | | 5. Settlement Negotiations | Ongoing | Parties often reach a settlement before trial (e.g., a payment plus a permanent takedown). | | 6. Trial (if no settlement) | 1‑3 weeks | Jury or bench trial on damages and injunctive relief. | | 7. Judgment & Post‑Trial Motions | 1‑2 months | Plaintiff may seek a post‑judgment collection; defendant may appeal. | | 8. Enforcement | Variable | Court orders are executed (e.g., removal of infringing content). |