While not the primary producer, BF Entertainment managed her media tour :
| Risk | BF Entertainment Response | |------|--------------------------| | (audience fatigue) | Reduced output to 1–2 projects per year; focuses on quality over quantity. | | Husband’s legal shadow | Complete separation of brand identity; BF Entertainment removed all references to Raj Kundra in promotional material. | | Typecasting as "fitness guru" | Diversified into action drama ( Indian Police Force ) and motherhood content. | shilpa shetty bf xxx photo