AI algorithms dynamically alter storylines, music, and pacing based on individual viewer biometrics and preferences, leading to the rise of "modular storytelling".
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Social media has also changed the way we consume and interact with entertainment content. With the rise of social media, audiences can now engage with their favorite celebrities, TV shows, and movies in real-time. For example, during the COVID-19 pandemic, many TV shows and movies held virtual premieres and Q&A sessions, allowing fans to interact with the cast and crew from the comfort of their own homes. AI algorithms dynamically alter storylines