UX & Usability Toolkit
DE | EN

Sarah Illustrates | Jack

Week 1: Concept & character design Week 2–3: Dummy book & rough thumbnails Week 4: First internal review; kid test reading Week 5–6: Final art & edits Week 7: Typography, layout, color correction Week 8: Publisher review & revisions Week 9: Prepress & printing proof Week 10: Launch prep & marketing materials

"To everyone. To you." She gestured to the tablet. "I illustrate 'Jack.' I draw this perfect, funny, cartoon boyfriend. But that’s not you. I mean, it’s you , but it’s the polished you. I erase your stress lines. I fix your posture. I make your eyes brighter. I’m terrified that one day they’re going to see the real you and realize I’ve been selling them a forgery." sarah illustrates jack

The use of rim lighting to pull Jack out of the background or the detailed texture of his clothing adds a layer of professionalism that appeals to art enthusiasts. Week 1: Concept & character design Week 2–3:

First, decide why Sarah is illustrating Jack. The tone changes everything. But that’s not you

This blog post explores the creative partnership of Alex Caldeira , the duo behind the popular Sarah Illustrates TikTok