The NAGARATHAR SANGAM OF NORTH AMERICA ("NSNA") is a non-profit, charitable, non-political, tax-exempt community-based organization that was founded in 1976 to foster cohesive understanding and cooperation between Nagarathars in North America.
Vision
To preserve and protect the rich heritage and culture of Nattukottai Nagarathars while fostering their growth, and enhance the quality of life for all Nagarathars.
Objective
The main objectives of this organization are to:
Since its inception the organization has been able to uphold its objectives through its wide spectrum of activities. New initiatives recognize the long-standing generational growth of the Nagarathar community and serves to foster cross-cultural appreciation and understanding with other communities and organizations with similar objectives in North America.
Contributions to NSNA are exempt from United States federal income tax under Section 501 (C) (3) of the Internal Revenue Code of 1954.

I extend my heartfelt gratitude to the dedicated leadership of NSNA over the years, which has allowed our organization to flourish since its humble beginnings in 1976. As we approach the golden jubilee celebrations of NSNA, Atlanta takes great pride in being entrusted with administering the NSNA Executive Committee for the 2025-2026 term. I am truly honored to lead this talented team during this important milestone and look forward to serving our beloved community.
The Nagarathars are a Chettiar community that originated in Kaveripoompattinam under the Chola kingdom of India. They are a prominent mercantile caste in Tamil Nadu, South India. Nagarathar business people are Hindus, predominantly originating in the Chettinad region of Tamilnadu. They have been trading with Southeast Asia since the heyday of the Chola empire, but in the 19th Century they migrated to countries throughout Southeast Asia. Nagarathars, also known as Nattukkottai Chettiars, were an important trading class of 19th and 20th century South East Asia and spread to Sri Lanka, Myanmar, Malayasia, Singapore, Java, Sumatra, and Ho Chi Minh City.
செட்டிநாடு என்றாலே நம் நினைவுக்கு வருவது செட்டிநாட்டுப் பண்பாடும், பாரம்பரியமும், தேக்குமரத்திலான மாளிகைகளும், பாரம்பரியமிக்க உணவு வகைகளும், மூன்று நாள் திருமணங்களும், சிறப்பான சடங்கு முறைகளும், தனித்துவமான தங்க நகைகளும், வகை வகையான வைர நகைகளும், எண்ணிலடங்காத சீர்வரிசைகளும், சாமான்களும் தான்.
செட்டிநாட்டில் எத்தனையோ வகையான சாமான்கள் உள்ளது. செட்டிநாட்டு சாமான்கள் என்று பொதுப்படையாய் கூறினால் மிகையாகாது. மர சாமான்கள் முதல் தொடங்கி, மங்கு சாமான்கள்,
Interview of Dr. Priya Sethu Chockalingam, Vice President and Head of Clinical Bioanalytics & Translational Sciences at a Cell & Gene therapy (CGT), Boston, MA
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Released in 2008, "Rocket Singh: Salesman of the Year" is a Bollywood film directed by Shimit Amin and produced by Aditya Chopra. The movie stars Ranbir Kapoor, Nargis Fakhri, and Nikesh Khanna. The film tells the story of a young salesman who challenges the conventional sales tactics in a competitive industry.
The central thesis of the film is that . While AYS prioritizes short-term sales targets through kickbacks and false advertising, Rocket Sales builds long-term loyalty through transparency and genuine care. The film suggests that while corruption might offer speed, integrity builds a brand that customers eventually trust more than the market leader. 2. People over Profit
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Rocket Sales prioritizes customer service and honesty, eventually drawing business away from AYS. Although the team is eventually discovered and fired, their commitment to service leads to the downfall of AYS's greedy practices, ultimately proving that ethical business is sustainable. Key Themes & Message