Films and television shows are now more likely to feature mature women in leading roles, with characters that have depth and complexity. Movies like "The Best Exotic Marigold Hotel" (2011) and "Book Club" (2018) showcase mature women as vibrant, sexual, and central to the narrative.

The "Grey Pound" or "Silver Economy" is a formidable force. Women over 50 control a significant portion of household wealth and are actively looking for media that reflects their reality.

Some potential research questions related to this topic:

(Jennifer Aniston and Reese Witherspoon) allow for multi-season explorations of aging in the public eye.