A frame is the mental lens through which a person sees a situation. Every interaction involves a battle of frames.
You must keep your message simple, clear, and high-stakes to pass the croc brain's filter. The S.T.R.O.N.G. Method A frame is the mental lens through which
Instead of a "hard sell," you provide a clear path to a "yes," maintaining your high-status position until the very end. Frame Control: The Secret Weapon The most innovative takeaway from Klaff is the concept of the "Time Frame" (the busy executive)
Throughout the experience, the Smith & Co. team provided interactive props and facilitated discussions, ensuring the clients were fully engaged and understood the value proposition. or the "Analyst Frame" (the nitpicker)
Every social interaction is a clash of frames. Whether it’s the "Power Frame" (the boss), the "Time Frame" (the busy executive), or the "Analyst Frame" (the nitpicker), you must use a counter-frame to take control. For example, if someone tries to rush you with a Time Frame, you must be prepared to walk away or shorten the meeting on your own terms to maintain your status. T—Telling the Story:
