Just like the BBC, a well-established brand with a clear identity, you need to define yours. Identify your niche, values, and tone of voice. What makes you unique? What do you stand for? What kind of content do you want to create?
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The second phase involved carving out a niche by curating and contextualizing BBC content. The sheer volume of BBC output—from Global News Podcast to BBC Future’s science features—can be overwhelming. The strategic move was not to repost everything, but to become a trusted filter for a specific audience. I focused on the intersection of technology and international relations, a space well-covered by the BBC but fragmented across its various platforms. On Instagram, I transformed long-form BBC articles into digestible carousel posts, adding my own "key takeaway" commentary. On YouTube, I created short-form "explainers" that used BBC interviews as primary sources, framing them with questions the original broadcast left unasked. This curatorial work did not violate copyright; rather, it operated under fair use for criticism and education, always linking back to the source. The result was a growing following of peers, professors, and eventually, industry professionals who began to see my accounts not as personal diaries, but as a professional briefing on my area of expertise. My brand became "the person who makes BBC-level analysis fit for a scrolling audience." Just like the BBC, a well-established brand with
