In 2022, Gigi Dior gained widespread media attention for a three-year trademark dispute with the French fashion house .

Gigi and Keiran’s social media content strategy is a masterclass in funnel marketing. They maintain a strict but effective separation between their SFW (Safe For Work) social presence and their NSFW OF vault.

This paper has limitations, as it focuses on a specific case study of two creators on OnlyFans. Further research could explore the experiences of other creators on the platform, examining the broader implications of OnlyFans for the entertainment industry and society.