Consider the "Layoff to Freelance" pipeline. In 2023-2024, tens of thousands of white-collar workers were laid off. Those with dormant social accounts panicked. Those with robust content archives simply posted: "I’m available for work. Here is my portfolio (link in bio)." They were hired within weeks.

Ten years ago, the phrase "I work in social media" was often met with a confused look and a follow-up question: "So, you just play on Facebook all day?"

Employers use social media to assess how you handle yourself in public discourse.

Once a quarter:

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