To understand the marginalization of mature women, one must follow the money. The entertainment industry operates on four key drivers that systematically disadvantage older actresses.

As they set up their stand, Emma, the self-proclaimed "lemonade queen," began to mix and match different flavors and ingredients to create the perfect recipe. Olivia, an expert in marketing, started to design eye-catching posters and banners to attract customers. Meanwhile, Ava, the group's resident tech whiz, set up a social media station to live-stream their progress and engage with the festival-goers.