Even mainstream brands are pivoting. Nike recently launched a Mature Blended Family campaign showing a 60‑year‑old stepmom playing soccer with her stepdaughter. The tagline: “Family is a team you choose — and train with.”
Terry adds, “My stepson once said, ‘You’re not my real mom, but you’re my real running buddy.’ That’s better than any Hallmark card.” Mature - Sporting Terry- Stefan - My hot stepmo...