The advent of "live-tweeting" transformed passive viewing into a participatory sport. Major networks and streaming services have learned that directly correlates to Nielsen ratings. When a pivotal moment happens in shows like The Last of Us , Succession , or House of the Dragon , the immediate flood of reactions, GIFs, and hot takes creates an urgency to watch "live" rather than on delay.
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Entertainment on the platform is driven by real-time conversation and community-led storytelling: or House of the Dragon