Any PPT or study guide based on Malhotra must cover these six steps. This is the "skeleton" of the subject.
: The most critical step—figuring out exactly what needs to be solved Developing an Approach : Creating a broad framework for the project Research Design Formulation marketing research by naresh malhotra - -ppt free download-
These slide decks typically follow the 6-step marketing research process defined in the textbook: Chapter 1 Marketing Research Malhotra | PPT - Slideshare Any PPT or study guide based on Malhotra