The friction between "thinking" and "buying" is eliminated.
Keywords integrated: Kotler Marketing 6.0, Philip Kotler, Marketing 6.0 framework, Me We Humanity, polycrisis marketing, GenAI empathy, circular marketing. kotler marketing 6.0
In Marketing 6.0, the distinction between "digital" and "physical" marketing disappears. Instead, we have : The friction between "thinking" and "buying" is eliminated