However, the impact of viral videos is multifaceted. On one hand, they can be used as a tool for social activism, bringing attention to critical issues such as injustice, environmental concerns, or human rights violations. For instance, videos documenting protests, advocacy campaigns, or personal stories can mobilize public opinion and inspire action. On the other hand, viral videos can also spread misinformation, perpetuate harmful stereotypes, or invade privacy, leading to negative consequences.
(If a DOI link leads to a pay‑walled article, you can often request a free copy directly from the authors via ResearchGate or institutional email.) However, the impact of viral videos is multifaceted