Malaysia has a thriving gaming scene, with a growing number of gamers across the country. According to a survey by the Entertainment Software Association of Malaysia (ESAM), the country's gaming market is expected to reach RM 3.5 billion (approximately USD 850 million) by 2025. This growth is driven by the increasing popularity of online gaming, esports, and social gaming.
PlayStation’s presence has catalyzed the growth of Malaysia's (the creative economy), which now sees digital games and animation as national growth engines. PlayStation Studios
For PlayStation to further strengthen its presence in Malaysia, the brand could consider the following strategies:
PlayStation consoles in Malaysia are also entertainment gateways: