In 2023, she partnered with SUGAR Cosmetics to launch Quench Botanics , a Korean skincare brand tailored for the Indian market, targeting Gen Z and millennials.

In recent years, Karina Kapoor has diversified her career by venturing into content creation, specifically repackaging entertainment content for various platforms. She has been actively involved in creating engaging content for her social media channels, YouTube, and other digital media outlets. This strategic move has not only helped her connect with her fans but also cemented her position as a thought leader in the entertainment industry.

Whether you view her as a savior of digital culture or the nihilist clown at the feast of cinema, one thing is certain: Karina Kapur has already written the rules for the next decade of entertainment. The only question left is—how will you repack them?