Kareena has consistently voiced the belief that the era of building films solely on stardom is fading. She emphasizes that today, and stories must be powerful enough to entice and hook audiences. According to her, neither a famous surname nor a massive social media following guarantees a box office opening; instead, the success of a film depends on the script and the performance.

: She expressed concern in early 2026 over the dominance of "dark and intense" films, noting a lack of the "fun, energy, and love" that characterized classic Bollywood.