: Significant shift toward individuals (YouTubers, Streamers) rivaling traditional studios. Short-form Video
“Netflix and the Streaming Media Experience: The Platformization of Entertainment” Author(s): Jean K. Chalaby (2021) Journal: Media, Culture & Society Why it’s useful: Analyzes how Netflix transformed content production, distribution, and viewing habits. Discusses data-driven content creation and global-local strategies. kajolxxx latest 2021