A public school teacher started a TikTok series called "The Reality of the American Classroom," posting honest, empathetic content about resource shortages. An EdTech CEO saw it, realized the teacher understood their user pain points better than any salesperson, and hired them as a product consultant. Pay tripled.
: By consistently sharing high-quality content, you establish yourself as a subject matter expert or "thought leader". Research shows that users are more likely to trust an individual’s personal brand over a corporate one. A public school teacher started a TikTok series