Indraja re-invented the saree drape for urban characters:

Indraja (born Rajathi), a prominent figure in South Indian cinema since the mid-1990s, is widely celebrated for her "girl-next-door" charm and graceful transition from a leading heroine to a respected character actress. Her fashion and style gallery reflect a blend of timeless traditionalism and modern elegance, evolving from her iconic 90s screen looks to her current sophisticated presence on television reality shows. The 90s Heroine: Classic Traditionalism

Indraja's street style is a perfect blend of comfort and fashion. Often spotted in casual yet stylish outfits, she effortlessly pairs ethnic wear with modern accessories.

: She was often seen in pattu sarees (silk) and traditional lehenga cholis , paired with classic gold jewelry that complemented her expressive features.