Guy Kawasaki ha actualizado "El Arte de Cautivar" varias veces. La versión en español (traducida como El Arte de Cautivar ) está disponible en:
The second section of the book explores the importance of building trust with others. Kawasaki argues that trust is essential for any successful relationship, and provides advice on how to establish credibility and demonstrate expertise. He emphasizes the importance of being transparent, honest, and vulnerable, and provides examples of how to use social proof, such as customer testimonials, to build credibility. guy kawasaki el arte de cautivar pdf
—professional enough to show respect, but casual enough to say, "I am one of you". When the doors opened, he didn't launch into a pitch. He offered a Duchenne smile Guy Kawasaki ha actualizado "El Arte de Cautivar"
