A conceptual draft for a brand that explores urban culture and personal journeys. Real Stories. Raw Truth. Tiki’s Perspective.
"Mama asked for help with the light bill, I had to look away / Last month's rent is wearing the same clothes as today."
By giving a face and a name (Tiki) to the "ghetto," the narrative humanizes a demographic that is often dehumanized.
If you are tired of the facade of rap, if you want to feel the weight of the world in a bar, queue up this track. Listen with headphones. And try not to flinch when you realize that Tiki isn't just confessing for himself—he might be confessing for you, too.