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If you are a business owner, you cannot ignore the financial gravity of marketing. While organic reach on social media has collapsed to nearly 2% for Facebook pages, email marketing boasts an average ROI of $36 for every $1 spent.

: Keep it under 40 characters so it's readable on all devices. Use the customer's name or order number to increase open rates.

: Downloads the email to a single device and typically deletes it from the server.

Email has numerous benefits that have made it a popular form of communication. Some of the most significant advantages of email include:

Email relies on several core protocols to function across different platforms: SMTP (Sending)