Contemporary Christian music (CCM) is a commercial powerhouse—artists like Lauren Daigle and for KING & COUNTRY routinely top Billboard charts. Unlike film, CCM has found a mainstream-friendly sound (pop-rock, folk, hip-hop) that competes directly with secular radio.

Despite improvements, a segment of Christian media still struggles with the "cringe factor"—the perception that faith-based art is inherently derivative or lower in quality than its secular counterparts.