Candy Crush's success can be attributed to its clever use of psychological manipulation. The game employs a range of techniques to keep players engaged, including variable rewards, social sharing, and a sense of progression. The game's lives system, which limits players to a certain number of attempts before requiring a recharge, is a masterclass in psychological manipulation. Players are motivated to continue playing, even in the face of failure, due to the fear of losing progress and the desire to beat their high score.
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