In the sprawling digital desert of the 21st century, few artifacts have proven as resilient, controversial, and endlessly quotable as Sacha Baron Cohen’s fictional Kazakh journalist, Borat Sagdiyev. While most consumers flock to Amazon Prime to watch the 2020 sequel Borat Subsequent Moviefilm , a dedicated subculture of media archaeologists, lost media hunters, and meme historians are searching for something far more elusive: the content.