regularly engage in online entertainment. YouTube and TikTok combined account for more than 80% of all video-watching time in Southeast Asia. Local vs. Global
The competition for views is so fierce that many creators rely on clickbait thumbnails showing crying faces or fake explosions. During election cycles, popular videos are often weaponized to spread disinformation, forcing the government to step in. regularly engage in online entertainment
Videos like "Aku Memilih Setia" by Fatin Shidqia Lubis, which won the Grand Prize at the 2013 Asia Song Festival, showcase the country's musical talents. With over 100 million views on YouTube, this song is a testament to Indonesian music's growing global popularity. Global The competition for views is so fierce
Social media has played a significant role in promoting Indonesian entertainment globally. Many Indonesian artists, influencers, and producers use platforms like YouTube, Instagram, and TikTok to showcase their talents and connect with their fans. Some of the most popular Indonesian social media influencers include: With over 100 million views on YouTube, this
Some popular Indonesian videos to check out:
, sunrise, and the world's largest Buddhist temple, , are among the most-watched Indonesian-centric content.