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| Step | Description | |------|-------------| | | Choose Primary Goal (e.g., “Purchase Completed”) and optional Secondary Goals (e.g., “Add‑to‑Cart”). | | Variant design | Add up to 10 variations (FullMaze’s limit). Use the visual editor for copy, layout, or colour changes. | | Statistical settings | Default is Bayesian posterior probability ; you can view credible intervals . | | Run time | Minimum 48 h for statistical stability (unless traffic is > 10 k visits/day). | | Result interpretation | The dashboard shows probability of being best (e.g., “Variant C – 84 % probability”). | | Decision | Click “Promote” to make the winning variant live, or “Iterate” to create a new test based on insights. |
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