Ben Settle Email Players 1 15 New |work| -

Settle touches on the concept that people want what they can't have. If your emails project that you are desperate for money, the prospect feels leverage over you. If your emails project that you have a waiting list or that you are willing to "fire" customers, the prospect feels a fear of missing out (FOMO). This issue teaches how to weave that indifference into your tone without being rude.

The first 5-7 days are critical. This is the "Honeymoon Phase." They just fell in love with your idea. You need to solidify that relationship immediately. ben settle email players 1 15 new

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Turning mundane, everyday events (like a dog pooping in the rain) into profitable sales stories. Settle touches on the concept that people want

: Unlike most gurus who preach "teaching" in every email, Settle argues that 90%+ of your emails should be a blend of storytelling and selling. Pure teaching often bores the market; instead, you should use content that people Key Strategies in Early Issues This issue teaches how to weave that indifference

(Founder of ClickFunnels ) notes that Settle's daily emails are among the few he always reads.