Media analysis of female protagonist construction in post-2010 Bollywood cinema. Anushka Kulkarni
2021 was the year OTT consumption overtook theatrical footfalls in India. While many stars resisted the digital shift, fearing loss of "big screen" status, strategy embraced it wholeheartedly. In a December 2021 interview with Film Companion , she stated, "The audience has moved. The living room is the new cinema hall. As a storyteller, you go where the audience is." anushka xxx 2021
Media analysis of female protagonist construction in post-2010 Bollywood cinema. Anushka Kulkarni
2021 was the year OTT consumption overtook theatrical footfalls in India. While many stars resisted the digital shift, fearing loss of "big screen" status, strategy embraced it wholeheartedly. In a December 2021 interview with Film Companion , she stated, "The audience has moved. The living room is the new cinema hall. As a storyteller, you go where the audience is."
