The most famous concept in the book is the , which defines how customers perceive worth. To maximize the value of your offer, you must:
Hormozi posits that value is determined by four variables:
: You can find the EPUB version at stores like Rakuten Kobo , Barnes & Noble, and Amazon (Kindle edition) .
His book, $100M Offers: How to Make Offers So Good People Feel Stupid Saying No , has become the modern bible for entrepreneurs. You might be searching for the — and for good reason. Having this playbook in a digital, searchable format is like keeping a cheat code for business on your phone or e-reader.
To sell a $100M offer, follow these steps:
Make the process as easy as possible for them. How to Build Your Offer (Step-by-Step)
