He calls this "Polite Persistence."
| Level | Magnet Type | Example | Show-Up Rate | | :--- | :--- | :--- | :--- | | Low | "Educational" PDF/Checklist | "10 Tips for Fitness" | 20-30% | | Medium | "Tool/Calculator" | "Profit Margin Calculator" | 40-50% | | High | "Micro-Workshop / Challenge" | "3-Day $1k Lead Challenge" | 70-80% | -100M Leads PDF by Alex Hormozi
| Time | Activity | Goal | | :--- | :--- | :--- | | 0-10 min | Find 10 people who commented on a competitor's post | Warm outbound list | | 10-40 min | Send 30 personalized DMs (no link, just a question + value) | Start conversation | | 40-60 min | Create 2 short-form posts (text or video) with the One-Sentence Hook | Organic reach | | 60-90 min | Follow up with yesterday's "no-shows" or "maybe" | Recover lost leads | He calls this "Polite Persistence